November 6, 2008

What's in a name...

We've been thinking a lot about names lately. When we started our business about 5 years ago in Nicaragua, we chose the name "Naturaleza al Descubierto" which means nature discovered, or nature revealed in English. We wanted to highlight that Marlon's art reveals a side of nature that many do not see.
Even then, I was worried it was a mouthful for English speakers. But we wanted a unique name, and one that was at least partially in Spanish to communicate Marlon's background and heritage.
Finally, we're taking the plunge. All of our cards, our website, everything now says...
Naturaleza Organic Jewelry
We decided to keep Naturaleza and add Organic Jewelry in English to make it clear what we do. Marlon also decided that he wanted my name on things. It's confusing - I run the business side, so really people need to talk to me to place orders and such. So now our cards will have both of our names, and hopefully that will make sense to folks. I just don't want people to think that I'm the talented one. :)
We'd love to hear your feedback! It's been quite a task getting things switched over, but in the process we've been giving our cards and other things a makeover, so that's fun.
We spent a while at Kinko's this morning making new cards. They really look good, thanks to the help my sister always gives us! But it's never simple at Kinko's, there's always some little glitch that makes things complicated, so we still need to work out the kinks.

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